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Focus
groups were formerly associated with market
research but have recently gained some measure
of social scientific respectability. In this
article, I briefly recapitulate the history
of focus groups and then examine their role
in 4 (2 Dutch, 2 American) policy research projects.
In each case, the focus groups provided an understanding
of the interests and values of different stakeholder
groups and permitted the analysts to predict
the groups' reactions to policy alternatives.
This served to link the focus groups to the
underlying policy problem, to set the policy
issues in their appropriate context, to take
due account of the technical complexities of
the situation, and to orient toward integrating
the results of the focus groups with the other
tools used in the policy analysis. The four
cases shared a "spiral" model approach to focus
groups, in which the discussion moves from generic
to specific toward the object of focus rather
than tackling it directly. This permits both
a breadth and depth of perspective and helps
avoid posturing. I conclude that focus groups
provide a value for policy analysis because
they enable participant stakeholders to become
part of the process, help uncover misunderstandings
that conceal underlying agreements among stakeholders,
and uncover potential problems of implementation.
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