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by Etienne Wenger
You are a claims processor working for a large insurance company. You
are good at what you do, but although you know where your paycheck comes
from, the corporation mainly remains an abstraction for you. The group
you actually work for is a relatively small community of people who
share your working conditions. It is with this group that you learn
the intricacies of your job, explore the meaning of your work, construct
an image of the company, and develop a sense of yourself as a worker.
You are an engineer working on two projects within your business unit.
These are demanding projects and you give them your best. You respect
your teammates and are accountable to your project managers. But when
you face a problem that stretches your knowledge, you turn to people
like Jake, Sylvia, and Robert. Even though they work on their own projects
in other business units, they are your real colleagues. You all go back
many years. They understand the issues you face and will explore new
ideas with you. And even Julie, who now works for one of your suppliers,
is only a phone call away. These are the people with whom you can discuss
the latest developments in the field and troubleshoot each other's most
difficult design challenges. If only you had more time for these kinds
of interactions.
You are a CEO and, of course, you are responsible for the company as
a whole. You take care of the big picture. But you have to admit that
for you, too, the company is mostly an abstraction: names, numbers,
processes, strategies, markets, spreadsheets. Sure, you occasionally
take tours of the facilities, but on a day-to-day basis, you live among
your peersyour direct reports with whom you interact in running
the company, some board members, and other executives with whom you
play golf and discuss a variety of issues.
We now recognize knowledge as a key source of competitive advantage
in the business world, but we still have little understanding of how
to create and leverage it in practice. Traditional knowledge management
approaches attempt to capture existing knowledge within formal systems,
such as databases. Yet systematically addressing the kind of dynamic
"knowing" that makes a difference in practice requires the participation
of people who are fully engaged in the process of creating, refining,
communicating, and using knowledge.
We frequently say that people are an organization's most important
resource. Yet we seldom understand this truism in terms of the communities
through which individuals develop and share the capacity to create and
use knowledge. Even when people work for large organizations, they learn
through their participation in more specific communities made up of
people with whom they interact on a regular basis. These "communities
of practice" are mostly informal and distinct from organizational units.
However, they are a company's most versatile and dynamic knowledge
resource and form the basis of an organization's ability to know and
learn.
Defining Communities of Practice
Communities of practice are everywhere. We all belong to a number of
themat work, at school, at home, in our hobbies. Some have a name,
some don't. We are core members of some and we belong to others more
peripherally. You may be a member of a band, or you may just come to
rehearsals to hang around with the group. You may lead a group of consultants
who specialize in telecommunication strategies, or you may just stay
in touch to keep informed about developments in the field. Or you may
have just joined a community and are still trying to find your place
in it. Whatever form our participation takes, most of us are familiar
with the experience of belonging to a community of practice.
Members of a community are informally bound by what they do togetherfrom
engaging in lunchtime discussions to solving difficult problemsand
by what they have learned through their mutual engagement in these activities.
A community of practice is thus different from a community of interest
or a geographical community, neither of which implies a shared practice.
A community of practice defines itself along three dimensions:
- What it is about its joint enterprise as understood
and continually renegotiated by its members
- How it functions mutual engagement that bind members together
into a social entity
- What capability it has produced the shared repertoire
of communal resources (routines, sensibilities, artifacts, vocabulary,
styles, etc.) that members have developed over time.
Communities of practice also move through various stages of development
characterized by different levels of interaction among the members and
different kinds of activities (see "Stages of Development").
Communities of practice develop around things that matter to people.
As a result, their practices reflect the members' own understanding
of what is important. Obviously, outside constraints or directives can
influence this understanding, but even then, members develop practices
that are their own response to these external influences. Even when
a community's actions conform to an external mandate, it is the
communitynot the mandatethat produces the practice. In this
sense, communities of practice are fundamentally self-organizing systems.
Communities of Practice in Organizations
Communities of practice exist in any organization. Because membership
is based on participation rather than on official status, these communities
are not bound by organizational affiliations; they can span institutional
structures and hierarchies. They can be found:
- Within businesses: Communities of practice arise as people
address recurring sets of problems together. So claims processors
within an office form communities of practice to deal with the constant
flow of information they need to process. By participating in such
a communal memory, they can do the job without having to remember
everything themselves.

- Across business units: Important knowledge is often distributed
in different business units. People who work in cross-functional teams
thus form communities of practice to keep in touch with their peers
in various parts of the company and maintain their expertise. When
communities of practice cut across business units, they can develop
strategic perspectives that transcend the fragmentation of product
lines. For instance, a community of practice may propose a plan for
equipment purchase that no one business unit could have come up with
on its own.
- Across company boundaries: In some cases, communities of
practice become useful by crossing organizational boundaries. For
instance, in fast-moving industries, engineers who work for suppliers
and buyers may form a community of practice to keep up with constant
technological changes.
Communities of practice are not a new kind of organizational unit;
rather, they are a different cut on the organization's structureone
that emphasizes the learning that people have done together rather than
the unit they report to, the project they are working on, or the people
they know. Communities of practice differ from other kinds of groups
found in organizations in the way they define their enterprise, exist
over time, and set their boundaries:
- A community of practice is different from a business or
functional unit in that it defines itself in the doing, as members
develop among themselves their own understanding of what their practice
is about. This living process results in a much richer definition
than a mere institutional charter. As a consequence, the boundaries
of a community of practice are more flexible than those of an
organizational unit. The membership involves whoever participates
in and contributes to the practice. People can participate in different
ways and to different degrees. This permeable periphery creates many
opportunities for learning, as outsiders and newcomers learn the practice
in concrete terms, and core members gain new insights from contacts
with less-engaged participants.
- A community of practice is different from a team in that
the shared learning and interest of its members are what keep it together.
It is defined by knowledge rather than by task, and exists because
participation has value to its members. A community of practice's
life cycle is determined by the value it provides to its members,
not by an institutional schedule. It does not appear the minute a
project is started and does not disappear with the end of a task.
It takes a while to come into being and may live long after a project
is completed or an official team has disbanded.
- A community of practice is different from a network in the
sense that it is "about" something; it is not just a set of relationships.
It has an identity as a community, and thus shapes the identities
of its members. A community of practice exists because it produces
a shared practice as members engage in a collective process of learning.
People belong to communities of practice at the same time as they belong
to other organizational structures. In their business units, they shape
the organization. In their teams, they take care of projects. In their
networks, they form relationships. And in their communities of practice,
they develop the knowledge that lets them do these other tasks. This
informal fabric of communities and shared practices makes the official
organization effective and, indeed, possible.
Communities of practice have different relationships with the official
organization. The table "Relationships to Official Organization" shows
different degrees of institutional involvement, but it does not imply
that some relations are better or more advanced than others.
Rather, these distinctions are useful because they draw attention to
the different issues that can arise based on the kind of interaction
between the community of practice and the organization as a whole.
Relationships to Official Organization
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Relationship
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Definition
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Challenges typical of the relationship
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Unrecognized
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Invisible to the organization and sometimes even to members themselves
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Lack of reflexivity, awareness of value and of limitation
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Bootlegged
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Only visible informally to a circle of people in the know
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Getting resources, having an impact, keeping hidden
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Legitimized
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Officially sanctioned as a valuable entity
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Scrutiny, over-management, new demands
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Strategic
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Widely recognized as central to the organization's success
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Short-term pressures, blindness of success, smugness, elitism,
exclusion
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Transformative
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Capable of redefining its environment and the direction of the
organization
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Relating to the rest of the organization, acceptance, managing
boundaries
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Importance of Communities to Organizations
Communities of practice are important to the functioning of any organization,
but they become crucial to those that recognize knowledge as a key asset.
From this perspective, an effective organization comprises a constellation
of interconnected communities of practice, each dealing with specific
aspects of the company's competencyfrom the peculiarities of a
long-standing client, to manufacturing safety, to esoteric technical
inventions. Knowledge is created, shared, organized, revised, and passed
on within and among these communities. In a deep sense, it is by these
communities that knowledge is "owned" in practice.
Communities of practice fulfill a number of functions with respect
to the creation, accumulation, and diffusion of knowledge in an organization:
- They are nodes for the exchange and interpretation of information.
Because members have a shared understanding, they know what is relevant
to communicate and how to present information in useful ways. As a
consequence, a community of practice that spreads throughout an
organization is an ideal channel for moving information, such as best
practices, tips, or feedback, across organizational boundaries.
- They can retain knowledge in "living" ways, unlike a database
or a manual. Even when they routinize certain tasks and processes,
they can do so in a manner that responds to local circumstances and
thus is useful to practitioners. Communities of practice preserve
the tacit aspects of knowledge that formal systems cannot capture.
For this reason, they are ideal for initiating newcomers into a practice.
- They can steward competencies to keep the organization at
the cutting edge. Members of these groups discuss novel ideas, work
together on problems, and keep up with developments inside and outside
a firm. When a community commits to being on the forefront of a field,
members distribute responsibility for keeping up with or pushing new
developments. This collaborative inquiry makes membership valuable,
because people invest their professional identities in being part
of a dynamic, forward-looking community.
- They provide homes for identities. They are not as temporary
as teams, and unlike business units, they are organized around what
matters to their members. Identity is important because, in a sea
of information, it helps us sort out what we pay attention to, what
we participate in, and what we stay away from. Having a sense of identity
is a crucial aspect of learning in organizations. Consider the
annual computer drop at a semiconductor company that designs both
analog and digital circuits. The computer drop became a ritual by
which the analog community asserted its identity. Once a year, their
hero would climb the highest building on the company's campus and
drop a computer, to the great satisfaction of his peers in the analog
gang. The corporate world is full of these displays of identity, which
manifest themselves in the jargon people use, the clothes they wear,
and the remarks they make. If companies want to benefit from people's
creativity, they must support communities as a way to help them develop
their identities.
Communities of practice structure an organization's learning potential
in two ways: through the knowledge they develop at their core
and through interactions at their boundaries. Like any asset,
these communities can become liabilities if their own expertise becomes
insular. It is therefore important to pay as much attention to the boundaries
of communities of practice as to their core, and to make sure that there
is enough activity at these boundaries to renew learning. For while
the core is the center of expertise, radically new insights often arise
at the boundary between communities. Communities of practice truly become
organizational assets when their core and their boundaries are active
in complementary ways.
To develop the capacity to create and retain knowledge, organizations
must understand the processes by which these learning communities evolve
and interact. We need to build organizational and technological infrastructures
that do not dismiss or impede these processes, but rather recognize,
support, and leverage them.
Just because communities of practice arise naturally does not mean
that organizations can't do anything to influence their development.
Most communities of practice exist whether or not the organization recognizes
them. Many are best left alonesome might actually wither under
the institutional spotlight. And some may actually need to be carefully
seeded and nurtured. But a good number will benefit from some attention,
as long as this attention does not smother their self-organizing drive.
Whether these communities arise spontaneously or come together through
seeding and nurturing, their development ultimately depends on internal
leadership. Certainly, in order to legitimize the community as a place
for sharing and creating knowledge, recognized experts need to be involved
in some way, even if they don't do much of the work. But internal leadership
is more diverse and distributed. It can take many forms:
- The inspirational leadership provided by thought leaders
and recognized experts
- The day-to-day leadership provided by those who organize
activities
- The classificatory leadership provided by those who collect
and organize information in order to document practices
- The interpersonal leadership provided by those who weave
the community's social fabric
- The boundary leadership provided by those who connect the
community to other communities
- The institutional leadership provided by those who maintain
links with other organizational constituencies, in particular the
official hierarchy
- The cutting-edge leadership provided by those who shepherd
"out-of-the-box" initiatives.
These roles may be formal or informal, and may be concentrated in a
core group or more widely distributed. But in all cases, leadership
must have intrinsic legitimacy in the community. To be effective, therefore,
managers and others must work with communities of practice from the
inside rather than merely attempt to design them or manipulate
them from the outside. Nurturing communities of practice in organizations
includes:
Legitimizing participation. Organizations can support
communities of practice by recognizing the work of sustaining them;
by giving members the time to participate in activities; and by creating
an environment in which the value communities bring is acknowledged.
To this end, it is important to have an institutional discourse that
includes this less-recognized dimension of organizational life. Merely
introducing the term "communities of practice" into an organization's
vocabulary can have a positive effect by giving people an opportunity
to talk about how their participation in these groups contributes to
the organization as a whole.
Negotiating their strategic context. In what Richard
McDermott calls "double-knit organizations," people work in teams for
projects but belong to longer-lived communities of practice for maintaining
their expertise. The value of team-based projects that deliver tangible
products is easily recognized, but it is also easy to overlook the potential
cost of their short-term focus. The learning that communities of practice
share is just as critical, but its longer-term value is more subtle
to appreciate. Organizations must therefore develop a clear sense of
how knowledge is linked to business strategies and use this understanding
to help communities of practice articulate their strategic value. This
involves a process of negotiation that goes both ways. It includes understanding
what knowledgeand therefore what practicesa given strategy
requires. Conversely, it also includes paying attention to what emergent
communities of practice indicate with regard to potential strategic
directions.
Being attuned to real practices. To be successful, organizations
must leverage existing practices. For instance, when the customer service
function of a large corporation decided to combine service, sales, and
repairs under the same 800 number, researchers from the Institute for
Research on Learning discovered that people were already learning from
each other on the job while answering phone calls. They then instituted
a learning strategy for combining the three functions that took advantage
of this existing practice. By leveraging what they were already doing,
workers achieved competency in the three areas much faster than they
would have through traditional training. More generally, the knowledge
that companies need is usually already present in some form, and the
best place to start is to foster the formation of communities of practice
that leverage the potential that already exists.
Fine-tuning the organization. Many elements in
an organizational environment can foster or inhibit communities of practice,
including management interest, reward systems, work processes, corporate
culture, and company policies. These factors rarely determine whether
people form communities of practice, but they can facilitate or hinder
participation. For example, issues of compensation and recognition often
come up. Because communities of practice must be self-organizing to
learn effectively and because participation must be intrinsically self-sustaining,
it is tricky to use reward systems as a way to manipulate behavior or
micro-manage the community. But organizations shouldn't ignore the issue
of reward and recognition altogether; rather, they need to adapt reward
systems to support participation in learning communities, for instance,
by including community activities and leadership in performance review
discussions. Managers also need to make sure that existing compensation
systems do not inadvertently penalize the work involved in building
communities.
Providing support. Communities of practice are
mostly self-sufficient, but they can benefit from some resources, such
as outside experts, travel, meeting facilities, and communications technology.
A companywide team assigned to nurture community development can help
address these needs. This team typically
- provides guidance and resources when needed
- helps communities connect their agenda to business strategies
- encourages them to move forward with their agenda and remain
focused on the cutting edge
- makes sure they include all the right people
- helps them create links to other communities
Such a team can also help identify and eliminate barriers to participation
in the structure or culture of the overall organization; for instance,
conflicts between short-term demands on people's time and the need to
participate in learning communities. In addition, just the existence
of such a team sends the message that the organization values the work
and initiative of communities of practice.
The Art of Balancing Design and Emergence
Communities of practice do not usually require heavy institutional
infrastructures, but their members do need time and space to collaborate.
They do not require much management, but they can use leadership. They
self-organize, but they flourish when their learning fits with their
organizational environment. The art is to help such communities find
resources and connections without overwhelming them with organizational
meddling. This need for balance reflects the following paradox: No community
can fully design the learning of another; but conversely no community
can fully design its own learning.
This article reflects ideas and text co-created for presentations with
my colleagues Richard McDermott of McDermott & Co., George Por of
the Community Intelligence Labs, Bill Snyder of the Social Capital Group,
and Susan Stucky of the Institute for Research on Learning. Thanks to
all of them for their personal and intellectual companionship.
Biographical note
Dr. Etienne Wenger is a globally recognized thought leader in the field
of learning theory and its application to business. A pioneer of the
"community of practice" research and author of Communities of Practice:
Learning, Meaning, and Identity (Cambridge University Press, 1998),
he helps organizations apply these ideas through consulting, workshops,
and public speaking.
| Sidebar:
Different members of an organization can take actions in their
own domains to support communities of practice and maximize the
benefits they can provide:
- Line managers must make sure that people are able to
participate in the right communities of practice so they sustain
the expertise they need to contribute to projects.
- Knowledge managers must go beyond creating informational
repositories that take knowledge to be a "thing," toward supporting
the whole social and technical ecology in which knowledge is
retained and created.
- Training departments must move the focus from training
initiatives that extract knowledge out of practice to
learning initiatives that leverage the learning potential inherent
in practice.
- Strategists must find ways to create two-way connections
between communities of practice and organizational strategies.
- Change managers must help build new practices and communities
to bring about changes that will make a constructive difference.
- Accountants must learn to recognize the capital generated
when communities of practice increase an organization's learning
potential.
- Facilities managers must understand the ways in which
their designs support or hinder the development of communities
of practice.
- Work process designers must devise process improvement
systems that thrive on, rather than substitute for, engaged
communities of practice.
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