The 2002 User
Friendly Handbook for Project Evaluation
by Joy Frechtling |
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I Evaluation and Types
of Evaluation ............................... 3 1. Reasons for Conducting Evaluations ........................ 3 2. Evaluation Prototypes ............................................. 6 The Different Kinds of Evaluation ........................... 7 Formative Evaluation........................................ 8 Summative Evaluation ...................................... 10 Evaluation Compared to Other Types of Data Gathering......................................................... 11 Summary ............................................................... 13 References ....................................................... 13 II The Steps in Doing an Evaluation .................................. 15 3. The Evaluation ProcessGetting Started................. 15 Develop a Conceptual Model of the Project and Identify Key Evaluation Points .......................... 16 Develop Evaluation Questions and Define Measurable Outcomes....................................... 20 Develop an Evaluation Design................................. 24 Selecting a Methodological Approach................ 24 Determining Who Will be Studied and When ..... 25 References ....................................................... 30 4. The Evaluation Process: Carrying Out the Study and Reporting.................... 31 Conducting Data Collection .................................... 31 Analyzing the Data ................................................. 34 Reporting............................................................... 35 Findings ........................................................... 37 Conclusions (and Recommendations)................. 38 Other Sections .................................................. 38 How Do You Develop an Evaluation Report ...... 38 Disseminating the Information................................. 41 References ....................................................... 42 III An Overview of Quantitative and Qualitative Data Collection Methods ........... 43 5. Data Collection Methods: Some Tips and Comparisons ................................. 43 Theoretical Issues................................................... 43 Value of the Data.............................................. 43 Scientific Rigor ................................................ 44 Philosophical Distinction .................................. 44 Practical Issues....................................................... 45 Credibility of Findings ...................................... 45 Staff Skills ....................................................... 45 Costs ............................................................... 46 Time Constraints .............................................. 46 Using the Mixed-Method Approach......................... 46 References ....................................................... 48 6. Review and Comparison of Selected Techniques ...... 49 Surveys .................................................................. 49 When to Use Surveys........................................ 50 Interviews .............................................................. 50 When to Use Interviews.................................... 51 Focus Groups ......................................................... 52 When to Use Focus Groups ............................... 53 Observations .......................................................... 53 When to Use Observations ................................ 55 Tests...................................................................... 55 When to Use Tests............................................ 56 Other Methods........................................................ 57 Document Studies............................................. 57 Key Informant.................................................. 59 Case Studies..................................................... 61 Summary ............................................................... 62 References ....................................................... 62 IV Strategies That Address Culturally Responsive Evaluation................................ 63 7. A Guide to Conducting Culturally ResponsiveEvaluations ................................. 63 The Need for Culturally Responsive Evaluation........ 64 Preparing for the Evaluation.................................... 65 Engaging Stakeholders............................................ 65 Identifying the Purpose(s) and Intent of the Evaluation.................................... 66 Framing the Right Questions ................................... 67 Designing the Evaluation ........................................ 68 Selecting and Adapting Instrumentation ................... 68 Collecting the Data ................................................. 69 Analyzing the Data ................................................. 70 Disseminating and Utilizing the Data ....................... 71 References ....................................................... 72 Other Recommended Reading ....................................... 74 Glossary....................................................................... 77 Appendix A. Finding an Evaluator ................................ 84 |
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