Fonte: CURRENT RESEARCH IN SOCIAL PSYCHOLOGY

BEING TOGETHER IN A SITUATION OF INDUCED HYPOCRISY
Valérie Fointiat, University of Provence, France, Laboratory of Social Psychology

ABSTRACT

Induced hypocrisy is considered as a new dissonance paradigm, in which two factors (normative commitment and mindfulness of past transgressions), are combined. The inconsistency between ‘what I am preaching’ and ‘what I have done’ is reduced via behavioral change in line with the prior preach. In this study, we compared two different operationalizations of commitment factor.
In a paradigmatic condition, every participant for herself wrote a pro-normative advocacy. In an collective hypocrisy condition, the normative advocacy was elaborated collectively. Afterwards, each participant was asked to remind her own transgressions. The results suggesting that collective speech is more effective to promote behavioral change than individual speech are discussed especially in light of normative focus theory.