BEING TOGETHER IN A SITUATION
OF INDUCED HYPOCRISY
Valérie Fointiat, University of Provence, France, Laboratory
of Social Psychology
ABSTRACT
Induced hypocrisy is considered as a new dissonance
paradigm, in which two factors (normative commitment and mindfulness
of past transgressions), are combined. The inconsistency between
‘what I am preaching’ and ‘what I have done’
is reduced via behavioral change in line with the prior preach.
In this study, we compared two different operationalizations of
commitment factor.
In a paradigmatic condition, every participant for herself wrote
a pro-normative advocacy. In an collective hypocrisy condition,
the normative advocacy was elaborated collectively. Afterwards,
each participant was asked to remind her own transgressions. The
results suggesting that collective speech is more effective to promote
behavioral change than individual speech are discussed especially
in light of normative focus theory.
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