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Book
Excerpts and Downloadable Chapters
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| The
following table of contents provides links to excerpts
of each chapter of Natural Capitalism. You can
also download the entire chapters as PDF (Portable Document
Format) files. To read and print a PDF file you must
have Adobe Acrobat Reader installed on your computer—it's
available for free from Adobe
Systems. |
| Preface |
| Natural
Capitalism as an idea and thesis for a book emerged
in 1994, the year after the publication of The Ecology
of Commerce. More... |
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| Acknowledgments |
| We
have benefited from the work of many who have preceded
us, as well as those we consider our colleagues in this
work. More... |
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| 1.
The Next Industrial Revolution |
| An
introduction to the principles and underlying theory
of natural capitalism. More... |
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| 2.
Reinventing the Wheels: Hypercars and Neighborhoods |
| How
natural capitalism principles are transforming one of
the world's largest industries, automobiles. More... |
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| 3.
Waste Not |
| The
opportunities inherent in the extraordinary wastefulness
of the current industrial system. More... |
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| 4.
Making the World |
| Ingenious
and fundamental principles of resource productivity
in industry and materials. More... |
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| 5.
Building Blocks |
| How
natural capitalism is revolutionizing the building and
real-estate industries. More... |
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| 6.
Tunneling Through the Cost Barrier |
| Design
principles for achieving large gains in resource productivity.
More... |
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| 7.
Muda, Service, and Flow |
| Enhancing
competitiveness through a combination of waste elimination
and business redefinition. More... |
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| 8.
Capital Gains |
| Restructuring
to value and reinvest in natural capital. More... |
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| 9.
Nature's Filaments |
| Applying
biologically inspired redesign to the forestry industry.
More... |
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| 10.
Food for Life |
| Ditto,
to agriculture. More... |
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| 11.
Aqueous Solutions |
| Ditto,
to the water industry. More... |
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| 12.
Climate: Making Sense and Making Money |
| How
to end the threat of global warming at a profit. More... |
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| 13.
Making Markets Work |
| How
to harness market principles for both short- and long-term
gain. More... |
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| 14.
Human Capitalism |
| A
case study of natural capitalism at the metropolitan
level. More... |
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| 15.
Once Upon a Planet |
| The
growing movement toward a more durable and sustaining
economy. More... |
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| Notes |
| Downloadable
file only (PDF-218k). Download...
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| References |
| Downloadable
file only (PDF-256k). Download...
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| Index |
| Downloadable
file only (PDF-320k). Download... |
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Footnotes
have been removed from the chapter excerpts for technical
reasons. They're retained in the PDF versions.
- You
may also be interested in these recent articles
on natural capitalism:
- "A
Roadmap for Natural Capitalism" (Downloadable
PDF-745k)—A readable summary of the book's
basic business case reprinted from the Harvard
Business Review, May-June 1999. (www.hbsp.harvard.edu/hbr/index.html)
- "Natural
Capitalism." The book's first public
incarnation, an article in the March/April 1997
issue of Mother Jones.
- "Natural Capitalism"
Natural Capitalism is based on respecting and
learning from the natural order of things. Amory
Lovins is interviewed by Satish Kumar in this article
from the January/February 2000 issue of Resurgence.
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