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This is a Glossary item.

Offer

Any action or dialog that may advance a scene. Usually a good thing. Offers are supposed to be accepted.

A strong offer is an offer that clearly gives a direction into which a scene might evolve. An Open Offer is an offer that leaves a lot of possible directions for the scene to evolve in.

The temptation to take the precious things we have apart to see how they work, must be resisted for they never fit together again --- Billy Bragg