The History of the Memetic Approach
At least since the early seventies several authors have tried to adopt
the principle of evolution by selection to understand the continuous
change in cultural behaviors (Boyd [1], Calvin [2], Campbel [6], Cloak [7]). Richard Dawkins
popularized the memetic approach. He coined the term 'meme' as an analog
to the biological unit of inheritance, the gene or the genetic replicator
(Dawkins [11], [12]). The rather
simple distinction between genetic replicators as 'genes' on the one
hand, opposed to all non-genetic replicators as 'memes' has been firmly
imprinted in the evolutionary thinking about cultural information (Dennett [14, 15, 16], Hays & Plotkin [18], Hofstadter [21], Hull [23, 24, 25], Lynch [28, 29], Westoby [35]). Since its
initial conception, the term 'meme' has been used under very different
meanings and in very different contexts, infecting a wide variety of
disciplines. Among the most known are Dennett [14, 15, 16], who sees the
human mind as being built up with memes comparable to the programming
of a computer. Hull [23, 24, 25] defines the meme
as replicator, and adds interaction to account for evolution by natural
or artificial selection. He thus describes selection processes in science
and biology using exactly similar definitions. Perhaps the most popular
informal use of the term describes memes as 'viruses of the mind.' Parallels
to both biological and computer virus varieties have been drawn (Dawkins [11, 13]).
Memetics and Related Evolutionary
Approaches
We see the memetic approach as an evolutionary one. The principle of
evolution by selection is best known from the natural selection theory
developed by Darwin to explain evolution of biological organisms [10]. Dennett [15] calls this natural
selection principle a universal acid: it is such a powerful concept
that it bites through everything. Indeed, in this sense Darwin described
only a special case of selection when he was dealing with biological
evolution.
Evolutionary theories are applied in a wide variety of disciplines.
As mentioned above, evolutionary theories are applied to culture, like
in the work of Boyd and Richerson [1], Cavalli-Sforza
[6] and
Csanyi [9].
The evolution of language can be seen in analogy to biological evolution,
as described by Hoenigswald and Wiener [20]. In computer
sciences, genetic programming and genetic algorithms are descendants
of the evolutionary view as well, for example in the work of several
people at the Santa-Fe Institute (Holland [22], Kauffman [26]). Learning theories
of humans, applied to individuals, groups and society can be tied to
evolutionary theory, as shown in the work of Campbell [4, 5]. The work of several
philosophers of science shows evolutionary views, as in Popper's [34] and Kuhn's [27] work. In addition,
these views have impact on evolutionary epistemology, and are analogical
to biological evolution. Evolutionary theories have been described to
account for brain development by Gerald Edelman [17], and extended
to the msec-to-minutes time scale of thought and action by William Calvin
[2, 3].Evolutionary theory
is present in the field of economy, often tied to the development of
technology, as in the work of Nelson and Winter [30, 31] or to the evolution
of institutions as in the work of Hodgson [19] and North [32].
We feel that this plethora of approaches proves the potential of evolutionary
thought in all fields of human sciences. At the same time this means
that there is ample opportunity to compare models of evolution, and
their applications, which is one of the aims of our journal.
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and the evolutionary process. University of Chicago Press.
- Calvin W. 1996. The Cerebral code:
thinking a thought in the mosaics of the mind, MIT Press.
- Calvin W. 1996. How brains think: evolving
intelligence, then and now. Basic Books.
- Campbell DT. 1965. Variation and selective
retention in socio-cultural evolution. In: Barringer HR, Blanksten
GI and Mack RW (eds). Social change in developing areas, a reinterpretation
of evolutionary theory. Schenkman Publishing Co.
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In: Schlipp PA (ed). The Library of Living Philosophers, Vol. XIV:
The philosophy of Karl Popper. LaSalle: Open Court.
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Cultural versus biological inheritance: phenotypic transmission from
parents to children. Human Genetics 25: 618-637.
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possible? Human Ecology 3: 161-182.
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and society. A general theory of life, mind and culture. Duke University
Press.
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By means of natural selection. John Murray.
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gene. Oxford University Press.
- Dawkins R. 1982. Organisms, groups
and memes: replicators or vehicles? P. 97-117, in: The extended phenotype.
Oxford University Press.
- Dawkins R. 1993. Viruses of the Mind.
P. 13-27, in: Dennett and his Critics, Blackwell Publishers.
- Dennett D. 1990. Memes and the exploitation
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idea. The Sciences 35: 34-40.
- Dennett D. 1991. Consciousness explained.
Penguin Books
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fire. On the matter of the mind. Basic Books.
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and interactors in cultural evolution. In: Ruse M (ed). What the philosophy
of biology is; essays dedicated to David Hull. Kluwer Academic Publishers.
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Publishers.
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Questions for the essence of mind and pattern. Basic Books.
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and artificial systems. Univ. Michigan Press. Reprinted in 1992 by
Bradford Books/MIT press.
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epistemology. John Wiley and Sons.
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vehicles. In: Plotkin HC (ed). The role of behavior in evolution.
MIT Press.
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An evolutionary account of the social and conceptual development of
science. University of Chicago Press.
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order, self-organization and selection in evolution. Oxford University
Press.
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revolutions. University of Chicago Press.
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Books.
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change as an evolutionary process. North-Holland.
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An evolutionary theory of economic change. Belknap Press of Harvard
University Press.
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change and economic performance. Cambridge University Press.
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and culture. Essays in evolutionary epistemology. John Wiley and Sons.
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How to make memes and influence people: Culturology.
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