 Part A. Models for Promoting
Community Health and Development: Gateways to the Tools (Chapters
1 - 2)
Contains an overview of the CTB
(Chapter 1, Section 1) and frameworks for guiding, supporting
and evaluating the works of community and systems change.
Part B. Community Assessment, Agenda
Setting, and Choice of Broad Strategies (Chapters 3 - 5)
Contains information about how
to assess community needs and resources (e.g. conducting listening
sessions, analyzing problems) how to get issues on the public
agenda (e.g., gaining public support), and how to choose broad
strategies to promote community health and development (e.g.,
building coalitions).
Part C. Promoting Interest and Participation
in Initiatives (Chapters 6 - 7)
Contains information about how
to promote interest in an issue (e.g., persuasion, press releases,
and newsletters) and how to encourage involvement (e.g., among
diverse groups).
Part D. Developing a Strategic Plan,
Organizational Structure, and Training System(Chapters 8 - 12)
Contains information about developing
a strategic plan (e.g., vision, mission, action plan) and organizational
structure (e.g., bylaws, board of directors) and hiring and
training staff, recruiting and training volunteers, and providing
technical assistance.
Part E. Leadership, Management, and
Group Facilitation (Chapters 13 - 16)
Contains information about the
core functions of leadership (e.g., building relationships,
influencing people), management (e.g., providing supervision
and support), and group facilitation (e.g., leading meetings).
Part F. Analyzing Community Problems
and Designing and Adapting Community Interventions (Chapters 17
- 19)
Contains information about analyzing
community problems (e.g. thinking critically), designing an
intervention (e.g. identifying those who can benefit and help),
and choosing and adapting interventions for different cultures
and communities.
Part G. Implementing Promising Community
Interventions (Chapters 20 - 26)
Contains information on illustrative
interventions using the strategies of providing information
and enhancing skills, enhancing support and resources, youth
mentoring, modifying access and barriers, improving services,
changing policies, and changing the physical and social environment.
Part H. Cultural Competence, Spirituality,
and the Arts and Community Building (Chapters 27 - 29)
Contains information on building
cultural competence in a multicultural world, spirituality and
community action, and the arts and community building.
Part I. Organizing for Effective
Advocacy (Chapters 30 - 35)
Contains information on principles
of advocacy (e.g., recognizing allies and opponents), conducting
advocacy research, providing encouragement and education, conducting
a direct action campaign (e.g., personal testimony letters),
media advocacy, and responding to opposition.
Part J. Evaluating Community Programs
and Initiatives (Chapters 36 - 39)
Contains information on developing
a plan for evaluation, methods for evaluation, and using evaluation
to understand and improve the initiative.
Part K. Maintaining Quality and Rewarding
Accomplishments (Chapters 40 - 41)
Contains information on achieving
and maintaining quality performance, obtaining and using feedback
from clients, arranging celebrations, providing incentives to
staff and volunteers, holding awards ceremonies, and honoring
colleagues and community champions.
Part L. Generating, Managing and Sustaining
Financial Resources (Chapters 42 - 44)
Contains information on writing
a grant application, planning for financial sustainability,
preparing an annual budget, accounting basics, contracting for
service and establishing a micro-grants program for your community.
Part M. Social Marketing and Institutionalization
of the Initiative (Chapters 45 - 46)
Contains information on conducting
a social marketing effort (e.g., promoting awareness, interest
and behavior change), and planning for the long-term sustainability
of the effort (e.g., becoming a line item in an existing budget).
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