Book Excerpts and Downloadable Chapters The following table of contents provides links to excerpts of each chapter of Natural Capitalism. You can also download the entire chapters as PDF (Portable Document Format) files. To read and print a PDF file you must have Adobe Acrobat Reader installed on your computer—it's available for free from Adobe Systems. Preface Natural Capitalism as an idea and thesis for a book emerged in 1994, the year after the publication of The Ecology of Commerce. More... Acknowledgments We have benefited from the work of many who have preceded us, as well as those we consider our colleagues in this work. More... 1. The Next Industrial Revolution An introduction to the principles and underlying theory of natural capitalism. More... 2. Reinventing the Wheels: Hypercars and Neighborhoods How natural capitalism principles are transforming one of the world's largest industries, automobiles. More... 3. Waste Not The opportunities inherent in the extraordinary wastefulness of the current industrial system. More... 4. Making the World Ingenious and fundamental principles of resource productivity in industry and materials. More... 5. Building Blocks How natural capitalism is revolutionizing the building and real-estate industries. More... 6. Tunneling Through the Cost Barrier Design principles for achieving large gains in resource productivity. More... 7. Muda, Service, and Flow Enhancing competitiveness through a combination of waste elimination and business redefinition. More... 8. Capital Gains Restructuring to value and reinvest in natural capital. More... 9. Nature's Filaments Applying biologically inspired redesign to the forestry industry. More... 10. Food for Life Ditto, to agriculture. More... 11. Aqueous Solutions Ditto, to the water industry. More... 12. Climate: Making Sense and Making Money How to end the threat of global warming at a profit. More... 13. Making Markets Work How to harness market principles for both short- and long-term gain. More... 14. Human Capitalism A case study of natural capitalism at the metropolitan level. More... 15. Once Upon a Planet The growing movement toward a more durable and sustaining economy. More... Notes Downloadable file only (PDF-218k). Download... References Downloadable file only (PDF-256k). Download... Index Downloadable file only (PDF-320k). Download... Footnotes have been removed from the chapter excerpts for technical reasons. They're retained in the PDF versions. You may also be interested in these recent articles on natural capitalism: "A Roadmap for Natural Capitalism" (Downloadable PDF-745k)—A readable summary of the book's basic business case reprinted from the Harvard Business Review, May-June 1999. (www.hbsp.harvard.edu/hbr/index.html) "Natural Capitalism." The book's first public incarnation, an article in the March/April 1997 issue of Mother Jones. "Natural Capitalism" Natural Capitalism is based on respecting and learning from the natural order of things. Amory Lovins is interviewed by Satish Kumar in this article from the January/February 2000 issue of Resurgence.