model of the Creative process / Il
Modello del cervello creativo di Wallis
Researcher Graham Wallis, many years ago, set down a description
of what happens as people approach problems with the objective of
coming up with creative solutions. He described his four-stage process
1. In the preparation stage, we define the problem, need,
or desire, and gather any information the solution or response
needs to account for, and set up criteria for verifying the solution's
2. In the incubation stage, we step back from the problem
and let our minds contemplate and work it through. Like preparation,
incubation can last minutes, weeks, even years.
3. In the illumination stage, ideas arise from the mind
to provide the basis of a creative response. These ideas can be
pieces of the whole or the whole itself, i.e. seeing the entire
concept or entity all at once. Unlike the other stages, illumination
is often very brief, involving a tremendous rush of insights within
a few minutes or hours.
4. In verification, the final stage, one carries out activities
to demonstrate whether or not what emerged in illumination satisfies
the need and the criteria defined in the preparation stage.
The first and last stages are left brain (Quadrant A and B) activities,
whereas the second and third stages belong to the right brain
(Quadrant D and C).
This model of the creative process has been placed on to Ned
Herrmann's Four Quadrant model of the human brain.
Notes based on Ned Herrmann's book, The Creative Brain
Return to the main
Wallas model page.
Psychopaedìa Cervello Creativo