|

Some leisure activities are fixed in space or time, and hence cannot
readily be altered by ICT.
For example, a Christmas-based family visit is fixed in time, although
there may be spatial flexibility.
Location-specific outdoor activities, such as hiking in a particular
area, are fixed in
space13, although there may be some temporal flexibility.
Other leisure activities may not be tied
to the intrinsic geography of a place, but to equipment or supplies
that are stored there (a hobby
like woodworking, falling in the bottom half of the figure, is a case
in mind) these also are less
amenable to ICT alteration. Other activities (such as reading a book),
falling in the upper right
quadrant, are already both location and time independent, which also
renders them less likely to
be affected by ICT.
An arrow connects each of the activities in the lower left quadrant
to its ICT-based counterpart.
Generally, these arrows point in a diagonal direction, right and up,
implying greater flexibility in
time and space. The arrowhead designates the frontier of the expanded
choice set, with possible
intermediate combinations in between. Some activities in Figure 1
are shown to have two
arrows, indicating different impacts of ICT. Consider the case of
attending a baseball or other
spectator sports event. One possible ICT application allows one to
hear on the radio, or see on
TV, the action in real time, while not being there. Another possibility
is to see the action in a
time-independent mode via a recorded form. The three types of leisure
activity, that of being
there, being there temporally but not physically
and sharing the activity at a different time
and place constitute very different experiences, as noted by
Katz and Dayan (1985).
For substitution to take place, the availability of an ICT-based alternative
is a necessary, but not
a sufficient condition. We believe that such availability is often
not nearly as extensive as some
would expect. For example, in a study of one week of activities conducted
by each of 398
residents of Toronto, Canada in 2002-03 (comprising about 7,000 activities
altogether), Doherty
(2003) found that fully 80% of them were reported to have only one
location at which they could
occur.14 Temporal flexibility was higher: only about
a quarter of the activities fell into the
lowest range of a temporal flexibility indicator, while more than
half fell into the highest range.
Conversely, as noted in the Introduction, many ICT-based activities
do not have a location-based
counterpart as a practical alternative, but simply would not have
occurred otherwise (e.g.,
listening to a recorded performance on the radio). These types of
activities fall into Category 2.
The degree of time- and location-independence of an activity may
influence the choice set, but
does not determine choice. A number of studies have investigated factors
influencing the
adoption of ICT activities such as telecommuting (Mokhtarian and Salomon,
1996), teleconferencing
(Button and Maggi, 1994), and teleshopping (Salomon and Koppelman,
1988). In
general, adoption is a function of the relative advantages and disadvantages
of the ICT-based
versus location-based alternatives, taking into account (as mentioned
earlier) that the individual
may value a number of factors beyond the surface ones. Mokhtarian
and Salomon (2002)
suggest a generic utility function for evaluating such alternatives,
including variables such as the
quality of the information obtained and the social/psychological content
of the alternative. These
variables often favor the location-based form of an activity over
its ICT counterpart. Several
dimensions relevant to the choice context and the characteristics
of the alternatives are presented
in Section 3.2 below.
3.1.2 Generation of New ICT Activities
ICTs offer opportunities for many new activities, such as playing
games on a mobile phone. If
individuals spend more time on ICT-based activities, it stands to
reason that they are spending
less time on non-ICT-based activities (with the exception noted below).15
To the extent that the
foregone activities involved travel, this effect, like the preceding
one, may also reduce travel.
Although the displacement may be immediate, as when an individual
decides at a particular
moment to spend time on an ICT-based activity rather than some other
activity, it can also occur
over longer periods of time and more subconsciously than consciously.
For example, when an individual experiences increased use of the Internet
over time, each use specifically replaces
another activity: either the non-ICT version of that activity (the
kind of substitution described in
the previous section), or some other activity altogether (a form of
cross-substitution). But most
likely that individual finds it more and more difficult to pinpoint
exactly what activity has been
crowded out by Internet use. As a result, the time displacement
of other activities by ICT may
be better captured by measuring longer-term trends in time use than
by analyzing individual
choices on particular occasions.
Available data indicate that Internet use and cell phone use have
grown rapidly in recent years.
Given these increases, two questions arise: to what degree have ICT-based
activities crowded
out other activities (and to what degree will they do so in the future),
and which activities get
crowded out (and will in the future)?
The degree to which ICT-based activities crowd out other activities
depends on the characteristics
of ICT-based activities and the utility they provide relative to other
activities. Characteristics
that may tend to increase the utility of ICT-based activities include
location independence,
time independence, and fragmentability (see the dimensions discussed
in Section 3.2 and summarized
in Table 3). Utility will, of course, also depend on the technology.
In general, as the
technology improves, the utility of the activity will increase, and
the potential for the ICT-based
activity to crowd out other activities will increase.
However, the multitasking ability that comes with many ICT-based
activities means that increased
time devoted to these activities does not necessarily crowd out other
activities. For example,
when students talk to friends on their cell phones while walking across
campus, they do
not reduce time devoted to other activities,16 rather
they do more with the time they have. The
characteristics of location independence, time independence, and fragmentability
also mean that
ICT-based activities may get squeezed into the little blocks of time
during the day that are too
short or too inconvenient for other significant activities. In this
case, ICT-based activities
displace otherwise wasted time and also enable individuals to do more
with the time they have.
Which activities will get displaced by increasing ICT use may vary
considerably from individual
to individual and from activity to activity. One might expect the
activities most likely to be
displaced over time to be those that offer rewards and satisfactions
similar to those of the ICTbased
activities that replace them. One might also hypothesize that the
same kinds of activities
that are more likely to be replaced by ICT versions of those activities,
as described in the previous
section, are also more likely to be displaced by increases in ICT-based
activities more
generally. But the characteristics of the displaced activity may not
play as important a role in
this case, given the unconscious nature of the displacement over time.
Increased Internet use, for
example, could be crowding out all kinds of activities, from doing
jigsaw puzzles to attending
concerts. Also, as the range of ICT-based activities increases over
time, one type of ICT-based
activity may crowd out another, as, for example, when Internet use
leads to a reduction in TV
watching.
3.1.3 ICT-enabled Reallocation of Time to Other Activities
The use of ICT may reduce the time and/or cost required to conduct
activity X (or the travel
associated with X), with the saved time or money used (at least in
part) to engage in activity Y.
For example, the travel time saved by telecommuting, or by videoconferencing
instead of
traveling to a meeting, may be spent in part on leisure activities.
The money saved by finding a
low-cost last-minute airfare on the Internet may be spent on other
leisure trips and/or activities.
With respect to this category of impacts, relevant questions include:
To what extent will timesaving
ICT applications be adopted? How much savings will this mean? And
how will the
savings then be used?
As with the previous two categories, the extent to which time-saving
ICT applications will be
adopted depends on the characteristics of the ICT-based activities
and the utility they provide
relative to other activities. To the extent that the use of ICT in
this context is a choice between
two forms of the same activity (e.g. commuting versus telecommuting
to work), considerations
similar to those mentioned in Section 3.1.1 specifically for leisure
activities apply. As usual,
whether or not the ICT-based alternative is chosen depends on the
characteristics of each
alternative, the decision-maker, and the choice context.
The amount of time or money that is saved by a given ICT activity
can depend on individualspecific
characteristics (e.g. ones commute time, in the case of telecommuting)
as well as on
technology (e.g. how effective an online shopbot is at
identifying cost savings for a desired
item). Savings may not always be realized at all (or may be negligible),
even in situations where
they might be expected. For example, some studies show little or no
cost savings achieved by
Internet shopping (Brynjolfsson and Smith, 2000; Lal and Sarvary,
1999).
The time or money saved by ICT applications can be applied either
to more ICT-based activities,
or to non-ICT based activities, and to activities in any of the three
basic categories. Thus, time
saved by telecommuting might be used to work longer (mandatory), to
cook more elaborate
meals (maintenance), or to throw a Frisbee with the kids (leisure).
The new mix of activities will
again depend on individual-, activity- and alternative-specific variables.
The effect on travel is
ambiguous, depending on whether the new activities involve new travel
or not. The evidence for
telecommuting in particular is that the net impact is substitution,
i.e. that the non-commute travel
generation effect appears to be negligible and in any case far outweighed
by the commute travel
substitution effect (e.g., Mokhtarian, 1998).
3.1.4 ICT as Enabler/Facilitator/Modifier of Leisure Activities
Finally, the availability of ICT can facilitate activity generation
and scheduling. For example,
mobile phones permit an impulsivity of activity engagement (spontaneous
arrangement of
meetings; last-minute reservations) that was not previously possible
(or at least not easy). By
providing readily-available information about an enormous variety
of activity and travel
opportunities, the Internet facilitates making the arrangements for
holiday and business trips, and
may offer price bargains that allow more travel 17 to
be consumed within a given budget. The
result is at least a more flexible activity engagement, and potentially
engagement in more out-of-
Continua >>>>>
13 Although this is true in a narrow sense,
the ability of ICT to facilitate information-seeking and transactions
(discussed further in Section 3.1.4) can broaden the choice set to
include a larger class of similar locations. For example,
instead of limiting ones choice set of great mountain
climbing locations to the Alps and the Rockies, browsing the
Internet may expand it to include the Himalayas, the Andes, the Pamirs,
the Karakoram, the Kunlun, and so on. The result is, in a broad sense,
greater location independence.
14 Perhaps this figure was 95% a few years ago, and will be 70% in
a few years. ICTs clearly are releasing some
spatio-temporal constraints. Thus, we should not underplay this effect,
but we should keep it in proper perspective.
15 Both the new ICT-based activities and the ones they displace could
be non-leisure as well as leisure; for example, the ability to conduct
business anytime, anyplace may crowd out leisure time.
16 Although it can be argued that they do, in fact, reduce time devoted
to previously overlaid activities such as
interaction with ones surroundings and undirected contemplation.
Different people will value this lost time
differently.
17 Technically, to fall into this category the cost savings should
result in choosing a more distant destination for a trip that was
planned in any case. If the cost savings for one trip (or other purchase)
is applied toward purchasing other trips or goods, it is an example
of the third type of impact of ICT, discussed in the immediately preceding
subsection.
|
|